The adage "software startups are cheaper than ever to start, but as expensive as ever to scale" is firmly embedding itself as part of canonical tech wisdom, as what's accepted to be true. I even tweeted about it myself the other day. APIs like AWS that offset initial capex & higher-level programming languages make getting up and running over a weekend easier and cheaper for a small group of hackers. On the other hand, high-priced engineering talent, operational costs, and distribution efforts drive costs up as the product and company scale.
I have a hard time to see how CaC can go down in the next few years. Maybe with better partnerships like https://www.crossbeam.com/ and better sales training with Chorus and the likes? Probably worth exploring the tools that could reduce CaC in another post.
With the help of the tools you have named it's probably going to switch resources from eng. to S&M where tools can help, but only to a certain extent.
For #3, John Luttig When Tailwinds Vanish still applies https://luttig.substack.com/p/when-tailwinds-vanish. It was quickly forgotten because of 1) COVID 2) stock market going up.
I have a hard time to see how CaC can go down in the next few years. Maybe with better partnerships like https://www.crossbeam.com/ and better sales training with Chorus and the likes? Probably worth exploring the tools that could reduce CaC in another post.
With the help of the tools you have named it's probably going to switch resources from eng. to S&M where tools can help, but only to a certain extent.