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For #3, John Luttig When Tailwinds Vanish still applies https://luttig.substack.com/p/when-tailwinds-vanish. It was quickly forgotten because of 1) COVID 2) stock market going up.

I have a hard time to see how CaC can go down in the next few years. Maybe with better partnerships like https://www.crossbeam.com/ and better sales training with Chorus and the likes? Probably worth exploring the tools that could reduce CaC in another post.

With the help of the tools you have named it's probably going to switch resources from eng. to S&M where tools can help, but only to a certain extent.

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