The adage "software startups are cheaper than ever to start, but as expensive as ever to scale" is firmly embedding itself as part of canonical tech wisdom, as what's accepted to be true. I even tweeted about it myself the other day. APIs like AWS that offset initial capex & higher-level programming languages make getting up and running over a weekend easier and cheaper for a small group of hackers. On the other hand, high-priced engineering talent, operational costs, and distribution efforts drive costs up as the product and company scale.
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