One of the best tools I’ve found to understand a market or company opportunity is the cross-sectional view, what Phil Fisher calls “scuttlebutt.” How do competitors, customers, investors, current & former employees all perceive a company and its products? As one spends more time building these cross-sectional perspectives, the understanding of a space compounds on itself.
Scuttlebutt & Seed
Scuttlebutt & Seed
Scuttlebutt & Seed
One of the best tools I’ve found to understand a market or company opportunity is the cross-sectional view, what Phil Fisher calls “scuttlebutt.” How do competitors, customers, investors, current & former employees all perceive a company and its products? As one spends more time building these cross-sectional perspectives, the understanding of a space compounds on itself.